May 14, 2012
Milwaukee, WI - Industry News From Motorcycle and Powersports News
Motorcycle and Powersports News
Harley Celebrates Empowerment Of Female Riders During May
May 9, 2012
This month, Harley-Davidson is celebrating thousands of women who found empowerment through the sport of motorcycling during the fourth annual Women Riders Month. Women Riders Month is designed to celebrate the increasing number of women who ride motorcycles, as well as empower other women to live out their own motorcycle dreams.
“Learning to ride a motorcycle is one of the most exhilarating and empowering experiences in life,” said Claudia Garber, director of women’s marketing outreach at Harley-Davidson. “Women Riders Month celebrates women who’ve already found empowerment on the open road – but it also allows us to support the thousands of other women whose motorcycle dreams are still parked in the garage.”
Throughout the month of May, Harley-Davidson will host a series of programs designed to empower women riders and non-riders alike, including: International Female Ride Day, Buzz Wall, Garage Party Events and a Women Riders Website.
Women can visit the updated Women Riders section of the Harley-Davidson website at www.harley-davidson.com/womenriders, which features information on how to get into the sport including the Roadmap to Riding tool, information on Rider’s Edge Academy of Motorcycling training course, a calendar of Garage Parties in cities around the country and more.